Wednesday, August 8, 2012

What's the truth about duplicate content?

There is no duplicate content penalty when it comes to multiple sites. Otherwise, your shady competitors could just create near-clones of your site to make your site disappear. But that doesn’t happen. Indeed, run a search for a PLR article and you’ll likely see many SE results for that same article.

TIP: Nonetheless, it’s better if you have unique content, rather than competing with others for the same keywords using similar content.

What about duplicate content on your OWN site? In other words, what happens if you have two web pages with the same content but different file names? In that case, refer to the question on rel-canonical for instructions on how to deal with this.

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