What is offpage optimization anyway

Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.

These include:

(1) Which websites link to you
(2) The number of websites linking to you
(3) The Google Pagerank of the website linking to you
(4) The page title of the website linking to you
(5) The anchor text used in the link linking to you
(6) The number and type of links linking to the website that's linking to you.
(7) The number of outbound links on the website that is linking to you
(8) The total number of links on the website that is linking to you
(9) Whether or not the websites linking to you are deemed by Google as an authority website.
(10) The IP Address of the websites linking to you.

The biggest Seo mistakes that you can make

1 Prioritising The Search Engines Over Search Users
Most possibly the biggest SEO mistake that you can make is to place more significance on the search engines like google over your site visitors. Search optimisation is amazingly important to the success of your site; nonetheless, this alone will not assist to guarantee you a great conversion rate and profit for your business.

Good search engine optimisation will help to gain you an impressive ranking within the search engines like google, however, it should never be executed at risk of your visitor’s experience on your website. Alternatively, you should engage in good off-site and on-site SEO that can assist you to convert larger amounts of traffic into sales and will leave visitors planning to return to your site.

2 Building Poor Quality Backlinks

Using bad quality back links is a definite no-no, particularly considering Google penguin’s latest antics. Quality ought to always be put ahead of quantity – therefore, backlinks to inconsequential sites or spammy websites will only do your site more damage than good.

3 Not Doing Your Keyword Research

Well-researched keywords can assist to attract larger quantities of targeted traffic to your website. There is no good in writing about something that is of no relevance to your market or niche, which is why it is important to find out for yourself what keywords and phrases are being most commonly searched for within your market or niche. A good Internet marketing services company should be able to assist you in this.

4 Failing To Update Your Website On A Regular Basis

Irrelevant and outdated content on your website will result in rapidly decreasing volumes of traffic and sales for your business – plus, it won’t help you to achieve a better ranking with Google. By striving to ensure that your site’s content is continually fresh and up-to-date, you can be sure to enjoy a greater conversion rate, an increased ranking with the search engines.

How to Increase Traffic to Your Website

If you are an Internet marketer or want to be, you probably already know getting traffic to your website is one of the most important things you can do. Many Internet marketers have a problem bringing more traffic to their websites. Fortunately, these tips will help you increase traffic to your website so you can increase you profits.

Let us look at some of the ways to increase traffic to website.

(1) Contents (Most Effective)

Contents of your website are more important to get traffic on your website.  If you have great contents even search engines cannot ignore your website.

(2) Search Engines (Most Effective)

Internet search engines and search directories will not find a website until appropriate metatags are written. Search engines look for metatags of description, keywords and language. Apart from metatags, web pages should have title for each page. After writing metatags and key words according to the contents of a website it must be submitted manually to the search engines and web directories.

(3) Online Directories (Effective)

It is not sufficient to add website URL only in search engines. Webmasters add website in the appropriate sections of various directories. These backlinks help to popular website.  Check that a directory is not a ‘no-fellow’ directory. If it is a ‘no-fellow’ directory you will not be treated as a backlink by search engines. ShiningTalent is not a ‘no-fellow’ website.

(4) Online Bookmarking Sites. (Effective)

Only a few web directories add your URL immediately. If you wish to have backlinks quickly, you can search for bookmarking websites and add your website instantly. Be remember to make your bookmark “public”, which means other people can see listing of your online bookmarks.  Again, you must check if it is a ‘no-fellow’ or ‘do-fellow’ site.

(5) Online Networking Sites (Partially Effective)

Social networking sites another good way to bring traffic to your website. Most of networking sites allow to add url of website(s).  Spending overtime on online networking can take you far behind from your real goal.

(6) Forums and Ads (Partially Effective)

There are a lot of forums and classified advertisement websites, where you can write about your website, web pages and services. 

(7) Banner Exchange (Not Very Effective)

Another method to join banner exchange websites. Other people will run banner ads on your site and banner of your site will be shown on their websites. 

(8) Traffic Exchange (Least Effective)

You can bring quite a few visitors to your website by joining traffic exchange websites. However, these hits that you get from traffic exchange hardly counted by search engines. In such programs, it is very likely that the same persons will view your website again and again, which is not very useful.   

(9) Web Articles (Effective)

 Submit articles to the websites that allows to mention your website and allow backlink. 

(10) Marketing Sites: (Effective)

The marketing sites that allows you to write review of your website is very effective. You get direct customers from marketing sites and also get rated in search engines.

(11) Text link ads (Effective)

 You can also place paid or unpaid text link ads on others websites. Each link will give you a backlink.

(12) Official Publicity Material (Very Effective)

 A great number of visitors visit your website if you have added correct URL of your website on official and publicity material such as letter heads, visiting cards, brochures etc.