When I have a question about Google and SEO,
I try to minimize the problem. Let's say there are 10 pages of unique
content on the some subject to appear in top result for some keyword.
Why should Google give you credit and not 9 others? Hmm... let's see...
Remember this: things you are in control of as a web master are less important than things you are not in control of as a web master. Anyone can create unique content. Just write a lot of random words and stuff paragraphs with keywords. It doesn't really matter that much. And why should it?
People would never use Google if that's the kind of unique content people would find when they are searching. Google is well aware of these types of manipulations, more so than many people realize...
This makes sense because Google certainly doesn't want you to control your own success. Their job is to determine a set of circumstances and behavior patterns that validate your content as relevant to the entered keywords.
From my personal experience, here are some of the realizations I made over a period of time that matter if you want to build traffic:
+1 point for Your content is unique
Yes, it's a plus, but so what? Most content is unique anyway! So it's not that important if we really think about this...
I would say that the following is more important:
+1 point for Relevant content. (Relevance is determined by anchor text, I'll get back to this later, that's the key rule for Google, because ideally the web master does not have control over anchor text. Other people use anchor text to describe your website, not you.)
+1 point Backlinks are more important than your content.
+1 point The content of the page you are backlinked from must be relevant.
I am sure Google pays attention to this, too.
+1 point A site about cheese links to a site about cars Ok, still counts, but not as good as:
+2 point A site about cars links to a site about cars
I came to the realization above after I noticed that they actually can determine what your website is about, what its niche is, without you supplying them any information directly. They have a tool that shows advertisers what the site is about. And somehow, they determine that. Yes, it's to do with your keywords, but other things as well.
+1 point There are keywords in the title of the page you are linking from
+1 point post 100 links back to your site in 1 day
+100 points post 1 link every day for 100 days, every other day
Do you really think that Google doesn't know that it's possible to backlink 1 site in 1 day with 10000 links using robots?
Sure they do! So, they take TIME in consideration. I assure you that
they absolutely do. But if they don't, they are stupid. I don't think
Google is stupid.
+1 point backlink anchor stackability
This one I invented myself after observations... What I mean by this is... let's say 10 sites links back to your site as
{a href = "yoursite"}car{/a}
and another 5 site links back to your site as
{a href = "yoursite"}red{/a}
This helps your web page to be more relevant for "red car", because you get +10 for "car" and +5 for "red".
I am a software engineer myself and have thought about these problems from the programming point of view... this looks like a very legitimate idea.
Power of link anchor text
Additionally, many people know this, but if you search for "click here", you will find Adobe.com, because there are so many links saying "click here" pointing to adobe, that Google thinks that what it's about. Is Adobe.com about "click here"? I don't think so. It's about software and products like Illustrator, Photoshop, Flash, etc. But this tells us that anchor text is incredibly powerful above all others.
So, even if you have unique content about anything, as long as there are backlinks that use anchor text... that anchor text will define what the site is about... more than your unique content itself!
I don't know everything about SEO, I am sure there are other important things Google keeps track of I don't know about.
Remember this: things you are in control of as a web master are less important than things you are not in control of as a web master. Anyone can create unique content. Just write a lot of random words and stuff paragraphs with keywords. It doesn't really matter that much. And why should it?
People would never use Google if that's the kind of unique content people would find when they are searching. Google is well aware of these types of manipulations, more so than many people realize...
This makes sense because Google certainly doesn't want you to control your own success. Their job is to determine a set of circumstances and behavior patterns that validate your content as relevant to the entered keywords.
From my personal experience, here are some of the realizations I made over a period of time that matter if you want to build traffic:
+1 point for Your content is unique
Yes, it's a plus, but so what? Most content is unique anyway! So it's not that important if we really think about this...
I would say that the following is more important:
+1 point for Relevant content. (Relevance is determined by anchor text, I'll get back to this later, that's the key rule for Google, because ideally the web master does not have control over anchor text. Other people use anchor text to describe your website, not you.)
+1 point Backlinks are more important than your content.
+1 point The content of the page you are backlinked from must be relevant.
I am sure Google pays attention to this, too.
+1 point A site about cheese links to a site about cars Ok, still counts, but not as good as:
+2 point A site about cars links to a site about cars
I came to the realization above after I noticed that they actually can determine what your website is about, what its niche is, without you supplying them any information directly. They have a tool that shows advertisers what the site is about. And somehow, they determine that. Yes, it's to do with your keywords, but other things as well.
+1 point There are keywords in the title of the page you are linking from
+1 point post 100 links back to your site in 1 day
+100 points post 1 link every day for 100 days, every other day
Do you really think that Google doesn't know that it's possible to backlink 1 site in 1 day with 10000 links using robots?
Sure they do! So, they take TIME in consideration. I assure you that
they absolutely do. But if they don't, they are stupid. I don't think
Google is stupid.+1 point backlink anchor stackability
This one I invented myself after observations... What I mean by this is... let's say 10 sites links back to your site as
{a href = "yoursite"}car{/a}
and another 5 site links back to your site as
{a href = "yoursite"}red{/a}
This helps your web page to be more relevant for "red car", because you get +10 for "car" and +5 for "red".
I am a software engineer myself and have thought about these problems from the programming point of view... this looks like a very legitimate idea.
Power of link anchor text
Additionally, many people know this, but if you search for "click here", you will find Adobe.com, because there are so many links saying "click here" pointing to adobe, that Google thinks that what it's about. Is Adobe.com about "click here"? I don't think so. It's about software and products like Illustrator, Photoshop, Flash, etc. But this tells us that anchor text is incredibly powerful above all others.
So, even if you have unique content about anything, as long as there are backlinks that use anchor text... that anchor text will define what the site is about... more than your unique content itself!
I don't know everything about SEO, I am sure there are other important things Google keeps track of I don't know about.
No comments:
Post a Comment