SEO trends & search engine updates

Here’s a timeline of some of the key updates of 2011:

1. Google Panda 1.0 update 
2. Meet the +1 button
3. Panda goes global
4. Panda 2.1
5. What is Schema?
6. Panda goes global again
7. Google guidance on building high-quality sites
8. Panda 2.5
9. Panda Flux
10. Google Freshness update
11. Google launches SSL search to make search more profitable for them secure for their users
12. Panda 3.1
13. Google imitates transparency with a second installment of their search quality highlights

What is Social bookmarking and benefits of bookmarking

Social Bookmarking is a way for people to save their favorite webpages online. Social bookmarking sites allow you to store, tag and share links. Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online.

Benefits of Bookmarking :

Traffic Generation

Quality Backlinks
 

It is definitely because when you post interesting content people will visit your site and they    will vote on your content also One of the fastest and easiest ways to drive traffic to your website or Hubpages is through social bookmarking.

Personal Branding
       
Social bookmarking sites give you a space to create a profile for yourself as well.  This profile lets you list your personal webpages so on top of getting quality links that point back to your sites you’re also branding yourself as an expect within a certain area. 

Rapid Indexing

One of the fastest ways for any website to be found and indexed by the search engine spiders is to submit the URL to as many social bookmarking submission sites as possible.  Networks like Digg, StumbleUpon, De.Licio.us, etc  all get crawled regularly .

What is link building

Link-building is the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and search engine ranking.Link building helps in getting quality traffic from relevant sites which increases sales.Link Building is a term that describes the efforts of a web designer to add links to his/her website in other sites.EO Off-Page methods are made for the strong Linkbuilding.Strong Linkbuilding always give you the best visibility of your site on the search engine.

Link Building is not an easy task and one have to wait for Months and Years to do that. The content of your website also makes a huge difference when it comes to building Links. If your website content is good, you will get Backlinks automatically and you won't have to strive hard for it. So you should make sure that you create quality content for your website and then work on Building links for your website.

To avail the benefit of link building, create genuine and information rich back links that are useful to clients. Make sure that the links are keyword rich that help in boosting the web traffic of website. Once the back links are ready, one can submit the articles to highly ranked directories such Digg, Ezine, Sphinn, De.icio.us, Reddit, Yahoo! and Stumble Upon to name a few.

There are several ways to build links. Here are just some of the following:

Directory Submissions
Blog and Forum Postings
Social Bookmarking
Classified Ads
Article Submission
Link Exchange (with relevant sites)

Press Release

One other thing that Google really likes is CSS. A great way to build links is to have several pages with similar but slightly different content that all link to each other inside a professional looking navigation menu. When Google crawls your page it appears that many other similar pages are linked to your page.

Link Building help you to get more visitor to your website. It help you to get more sales to your promoted product. Backlink is created by using these link building techniques. Link Building techniques are very much simple and easy to use it.

What is the difference between Onpage SEO & OFF page Seo?

Onpage :

• On-page SEO is designing the website in friendly way.
• On-page SEO concentrates on page content and the structure of the website.
• On Page optimization refers to work done inside your website like updating title tags, meta keywords and description ect.
• On Page Optimization is the activity that is done on the page for search engine ranking like using alt tags, keywords is meta tag, tool tip and proximity, keyword-density, proper usage of keywords in heading tags.
  
  

Offpage :

• Off-page SEO it gets the link from other linked websites back with reference to the keywords.
• Off-page optimization focuses more on your site's relationship with other sites.
• Off page optimization refers to work is done outside to your website ie linking your website to another website.
• Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking. Off Page Optimization activities include directory submission, article submission, forum discussion, blog posting, press release, blog commenting.

What is offpage?

Off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results.

Off-page SEO describes a number of important things you should do to achieve a high page rank (PR) for a live website.

• Article Submission
• Blog Comment
• Link Building
• Forum Posting
• Directory Submission
• Press Realsese
• Link Wheel
• Social Bookmarking

What is onpage?

On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines. On-page optimization in the pages of a website is use to improve its performance in search engines targeted keywords.

Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

On page optimization factors are directly related to the structure and the content of the website and it is about the techniques that make your web pages more search engine friendly.

On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site’s domain is considered on page.

There are several key factors of on page SEO. One of the most discussed factors is keyword density. Keyword density is given as a percentage. The percent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on page factors include the total amount of indexable text a page has as well as the usage of bold text and headings.

Keyword Analysis,Content Management,Description Handling,Tags,etc..

There are several key factors of on page SEO. One of the most discussed factors is keyword density. Keyword density is given as a percentage. The percent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on page factors include the total amount of indexable text a page has as well as the usage of bold text and headings.

To properly optimize a page it is necessary to add the proper tags to the page. This includes adding ALT tags to images. ALT tags are short and description and will show up when a user mouses over the image. Other tags include meta tags like keywords and descriptions both used by spiders to return relevant search results.

Title tags should contain relevant keywords used to describe that the page is about.

1. <title></title>
2. <meta……………………/> tag
3. <h1></h1>, etc….. upto h6
4. Image tag or alt tag
5. sitemap
6. Seo friendly url’s

what is seo ?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites, SEO thus helps you get traffic from search engines. SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.As a result of which your site can achive the high visibility and exposure on the search engine.And its helps to make a high rank of your site.SEO is one of the best website promotional method.Search Engine Optimization has two types. 1. On-page Optimization and 2. Off-page optimization.