Thursday, August 16, 2012

How to build SEO marketing campaign


Building a brand is not an easy thing to do. Branding involves many related activities even when building your website, and designing your marketing campaigns.

Pay Per Click, Social Media Marketing, Email Marketing, Banner Advertising, Mobile Search Marketing, forum postings and last but definitely not least, "Search Engine Optimization". All of these contribute to the success of your online marketing and branding strategy.
SEO specifically can help your website to be found and easily crawled by search engines, using specific standards in your source code. SEO will also help you gain a higher ranking in search engine results based on relevant keywords.

The basics of
SEO are actually quite easy to understand. SEO can be generally categorized into 5 different aspects such as: Keyword research, Search engine friendly site development, On-page SEO, Link Building, Analytics.

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