As Google continues to grow in influence and it's important alliances
grow in number (Twitter have sold their data to them and Facebook will
eventually cave in as well), the SEO specialists looking for short cuts
will find it increasingly more difficult. The days of gaming Google are
effectively over.
Google make approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Why? To stay one step ahead of the companies that have found different ways, both black and white hat, to game Google’s search results. Over a process of time and constant refinement of their algorithm, Google will succeed in their purpose and make it almost impossible to take short cuts.
So how do you keep up with all the changes Google makes? The short answer is, you don't. Instead of trying to constantly find ways to trick the system, why not just align yourself with what Google have been trying to do all along
As the Forbes article says, "The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search." I think we all just need to admit that the game is up and start providing killer content for our website visitors.
If, as you suggest, the old king of the SERP's, SEO, is dead, then long live content, the new and rightful king of the SERP's.
Google make approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Why? To stay one step ahead of the companies that have found different ways, both black and white hat, to game Google’s search results. Over a process of time and constant refinement of their algorithm, Google will succeed in their purpose and make it almost impossible to take short cuts.
So how do you keep up with all the changes Google makes? The short answer is, you don't. Instead of trying to constantly find ways to trick the system, why not just align yourself with what Google have been trying to do all along
As the Forbes article says, "The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search." I think we all just need to admit that the game is up and start providing killer content for our website visitors.
If, as you suggest, the old king of the SERP's, SEO, is dead, then long live content, the new and rightful king of the SERP's.
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