You should keep following tips in mind while using press release submission :-
1-Make your content likeable, Tweetable and Shareable-
2- Make sure you’re sending releases, Not Ads- You’re sending press releases to boost your organization’s visibility
3- Target more Influencers-
4- Don’t just send it Over the Wire- Make sure you also post your release to your company’s newsroom/media room
5- Write better quotes- Use short, but intelligent quotes. Speak as an expert or spokesperson for your industry, without bogging the quote down in too much rhetoric or industry jargon. Smart, pithy or witty beats longwinded every time.
6- Add more Images- Do more than just add your company’s logo. When adding images, think beyond photos and consider adding a product shot, map, headshot of the CEO, a chart or an infograph.
7- Add more video-
8- Write better headlines- Write a short and concise headline to grab the readers’ attention and include your primary keywords to grab the search engines’ attention.
9- Write better lead paragraphs- Like your headline, the lead takes practice. Assume your audience will only read this far. Try to capture the 5 Ws here in 3-5 sentences – the inverted pyramid style of writing that is so familiar to many of us is still relevant in the digital age
10- Make better use of hyperlinks- Smart and strategic hyperlinks add SEO enhancement to your press release, quickly and inexpensively
11- Be more strategic about when you distribute your release- The ideal days and times to send out news are Tuesday, Wednesday, or Thursday, anytime between 6:00 a.m. and 11:00 a.m. EST
12- Know your audience- Journalists, editors, and bloggers make up your target market. Remember, they have to go through hundreds of emails and filter the relevant from the spam. So write with their attention span, time limits and mandate in mind.
13- Ask yourseif: Who Cares?- A simple and blunt question like this can help prove your content’s relevance. If you can’t clearly answer why anyone outside your organization would care about your release, you may consider changing your angle or messaging. After every paragraph you read, imagine you’re the recipient of the release and ask yourself, “So what?” A good idea is to have a colleague read your draft release –
14- Consider sending abroad or in other languages- Does your company have offices in other countries? Does your competition? If you have customers, stakeholders and potential new business prospects in other parts of the world, it is often worth sending your content to media and influencers in those areas, and in relevant languages where necessary
15- Look at your competition- Don’t mimic what they’re doing or try to directly one-up them. But it’s helpful to see what types of press releases your competition sends. It’s always good to know the verbiage that people in your industry use
1-Make your content likeable, Tweetable and Shareable-
2- Make sure you’re sending releases, Not Ads- You’re sending press releases to boost your organization’s visibility
3- Target more Influencers-
4- Don’t just send it Over the Wire- Make sure you also post your release to your company’s newsroom/media room
5- Write better quotes- Use short, but intelligent quotes. Speak as an expert or spokesperson for your industry, without bogging the quote down in too much rhetoric or industry jargon. Smart, pithy or witty beats longwinded every time.
6- Add more Images- Do more than just add your company’s logo. When adding images, think beyond photos and consider adding a product shot, map, headshot of the CEO, a chart or an infograph.
7- Add more video-
8- Write better headlines- Write a short and concise headline to grab the readers’ attention and include your primary keywords to grab the search engines’ attention.
9- Write better lead paragraphs- Like your headline, the lead takes practice. Assume your audience will only read this far. Try to capture the 5 Ws here in 3-5 sentences – the inverted pyramid style of writing that is so familiar to many of us is still relevant in the digital age
10- Make better use of hyperlinks- Smart and strategic hyperlinks add SEO enhancement to your press release, quickly and inexpensively
11- Be more strategic about when you distribute your release- The ideal days and times to send out news are Tuesday, Wednesday, or Thursday, anytime between 6:00 a.m. and 11:00 a.m. EST
12- Know your audience- Journalists, editors, and bloggers make up your target market. Remember, they have to go through hundreds of emails and filter the relevant from the spam. So write with their attention span, time limits and mandate in mind.
13- Ask yourseif: Who Cares?- A simple and blunt question like this can help prove your content’s relevance. If you can’t clearly answer why anyone outside your organization would care about your release, you may consider changing your angle or messaging. After every paragraph you read, imagine you’re the recipient of the release and ask yourself, “So what?” A good idea is to have a colleague read your draft release –
14- Consider sending abroad or in other languages- Does your company have offices in other countries? Does your competition? If you have customers, stakeholders and potential new business prospects in other parts of the world, it is often worth sending your content to media and influencers in those areas, and in relevant languages where necessary
15- Look at your competition- Don’t mimic what they’re doing or try to directly one-up them. But it’s helpful to see what types of press releases your competition sends. It’s always good to know the verbiage that people in your industry use
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