As far as building
real backlinks (quality backlinks is probably a better term to use), I
would suggest that you try to acquire links that are going to send you
referral traffic, not necessarily those that you think will help you
rank. The former should almost always result in the latter.
In general, the best way to acquire quality links is to have something on your web site that other webmasters think will be useful to their visitors and that is not found on thousands of other web sites on the Web. This generally means writing great content, building a great resource, or building a great tool.
My process for acquiring such links is:
1) Determine the target audience for my site
2) Figure out where that audience can be found online (which sites)
3) Come up with ideas for content, resources, and/or tools that don't exist on those sites that the webmasters of those sites would find useful for their visitors
4) Build out that content, resource, and/or tools and finally
5) Make the webmasters of those sites where your audience can be found aware that your content, resource, and/or tools exist
And wait on the links to roll in.
That is pretty much the best way to build links now IMO. Links you acquire this way have the best chance of NOT being targeted by Google's algorithm changes. Not only do they boost rankings, but you will end up getting lots of referral traffic from those linking sites if you have chosen your link placements well.
Steer clear of anyone trying to sell you a "package" where they build XXX links per month for $XXX. Most of them are simply spamming blogs with comments (and 99.99% of those links will be NO FOLLOW), spamming forums to get sig links, submitting your site to free directories, and/or submitting duplicate articles to multiple article submission sites... all of which can generally do your site far more harm than good since Penguin and other recent changes at Google.
Anyone building links fast are doing it the wrong way... or at least using very high risk link building techniques likely to be hit by Google's updates eventually. I'd rather spend 80 hours/month to get one or two good link per month than to get hundreds or thousands of low quality links each month.
In general, the best way to acquire quality links is to have something on your web site that other webmasters think will be useful to their visitors and that is not found on thousands of other web sites on the Web. This generally means writing great content, building a great resource, or building a great tool.
My process for acquiring such links is:
1) Determine the target audience for my site
2) Figure out where that audience can be found online (which sites)
3) Come up with ideas for content, resources, and/or tools that don't exist on those sites that the webmasters of those sites would find useful for their visitors
4) Build out that content, resource, and/or tools and finally
5) Make the webmasters of those sites where your audience can be found aware that your content, resource, and/or tools exist
And wait on the links to roll in.
That is pretty much the best way to build links now IMO. Links you acquire this way have the best chance of NOT being targeted by Google's algorithm changes. Not only do they boost rankings, but you will end up getting lots of referral traffic from those linking sites if you have chosen your link placements well.
Steer clear of anyone trying to sell you a "package" where they build XXX links per month for $XXX. Most of them are simply spamming blogs with comments (and 99.99% of those links will be NO FOLLOW), spamming forums to get sig links, submitting your site to free directories, and/or submitting duplicate articles to multiple article submission sites... all of which can generally do your site far more harm than good since Penguin and other recent changes at Google.
Anyone building links fast are doing it the wrong way... or at least using very high risk link building techniques likely to be hit by Google's updates eventually. I'd rather spend 80 hours/month to get one or two good link per month than to get hundreds or thousands of low quality links each month.
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