Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.
These include:
(1) Which websites link to you
(2) The number of websites linking to you
(3) The Google Pagerank of the website linking to you
(4) The page title of the website linking to you
(5) The anchor text used in the link linking to you
(6) The number and type of links linking to the website that's linking to you.
(7) The number of outbound links on the website that is linking to you
(8) The total number of links on the website that is linking to you
(9) Whether or not the websites linking to you are deemed by Google as an authority website.
(10) The IP Address of the websites linking to you.
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