Images Provide SEO Traffic

You may not realize this, but images can generate a TON of traffic from image-based search engines (G Blurbpoint ask an seo expert oogle Images for example).

If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.

Your first step should be to set up a Google Account where you can use Webmaster Tools.Inside the

Webmaster tools you will find an option under Tools named ”Enable enhanced image search”.When this option is enabled Google will start cataloging your images for placement in the search engine results for images which can increase your traffic,especially if you can show in the search results that show images above the organic search results.

After you have instructed Google to look for your images,you want to be sure your images are telling Google and the other search engines exactly what they are about.How do you do this? Here are some things to pay attention to and think about when using images.I’ve listed them in order of ”my importance”.

1. Image Size - Larger images tend to rank better.Most image results that show in the top three I have done test searches on have been over 250 pixels in both directions.Bigger images make sense to show first all other things being equal.I would shoot for 280 x 280 to be safe.

2. Image Close to Relevant Text - Keyword above or below the image in the same DIV -or- keyword in the same paragraph as the image, close to the image. Keyword should be in the same <td> (table cell) as the image.

3. Page Title & Page Theme -The title content and image should all be connected.

4. File Name - Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.

5. Alt Tags - What is image alt text?

The short answer is, it’s the text that the search engine uses to understand images.To include it, you simply add alt="this is your alt text" to your image tag.

Here’s an example: <img src="Blurbpoint-ask-an-seo-expert.jpg" alt="Blurbpoint ask an seo expert" />

6. Image Title Tags - This text shows up when you rollover the image in a popup. They should also describe image. Example:<img src=”Blurbpoint-ask-an-seo-expert.jpg” width=”200” height=”350” alt=”Blurbpoint ask an seo expert” title=”Blurbpoint ask an seo expert”>

Alt/Title for images have been spammed too much (like Meta tags) so I don t think they play much of a factor at all anymore in images search.Please share any successes you may have had with image search or ideas you have tried. I’m especially interested in anyone who has tried an image sitemap or what you think of this idea.

Conclusion

As a content,images need to be cared for their use.The use of an appropriate description would be good not only for users, but also for SEO efforts and efforts to increase traffic.If you spend hours crafting the perfect post, don’t miss out on the chance to optimize your images for maximum search engine benefit.

You should keep following tips in mind while using press release submission

You should keep following tips in mind while using press release submission :-

1-Make your content likeable, Tweetable and Shareable-

2- Make sure you’re sending releases, Not Ads- You’re sending press releases to boost your organization’s visibility

3- Target more Influencers-

4- Don’t just send it Over the Wire- Make sure you also post your release to your company’s newsroom/media room

5- Write better quotes- Use short, but intelligent quotes. Speak as an expert or spokesperson for your industry, without bogging the quote down in too much rhetoric or industry jargon. Smart, pithy or witty beats longwinded every time.

6- Add more Images- Do more than just add your company’s logo. When adding images, think beyond photos and consider adding a product shot, map, headshot of the CEO, a chart or an infograph.

7- Add more video-

8- Write better headlines- Write a short and concise headline to grab the readers’ attention and include your primary keywords to grab the search engines’ attention.

9- Write better lead paragraphs- Like your headline, the lead takes practice. Assume your audience will only read this far. Try to capture the 5 Ws here in 3-5 sentences – the inverted pyramid style of writing that is so familiar to many of us is still relevant in the digital age

10- Make better use of hyperlinks- Smart and strategic hyperlinks add SEO enhancement to your press release, quickly and inexpensively

11- Be more strategic about when you distribute your release- The ideal days and times to send out news are Tuesday, Wednesday, or Thursday, anytime between 6:00 a.m. and 11:00 a.m. EST

12- Know your audience- Journalists, editors, and bloggers make up your target market. Remember, they have to go through hundreds of emails and filter the relevant from the spam. So write with their attention span, time limits and mandate in mind.

13- Ask yourseif: Who Cares?- A simple and blunt question like this can help prove your content’s relevance. If you can’t clearly answer why anyone outside your organization would care about your release, you may consider changing your angle or messaging. After every paragraph you read, imagine you’re the recipient of the release and ask yourself, “So what?” A good idea is to have a colleague read your draft release –

14- Consider sending abroad or in other languages- Does your company have offices in other countries? Does your competition? If you have customers, stakeholders and potential new business prospects in other parts of the world, it is often worth sending your content to media and influencers in those areas, and in relevant languages where necessary

15- Look at your competition- Don’t mimic what they’re doing or try to directly one-up them. But it’s helpful to see what types of press releases your competition sends. It’s always good to know the verbiage that people in your industry use

Is tiered link building effective?

Primary benefits of this tiered link building structure is that it can build niche relevancy within the link chains, which may improve the overall favour-ability and quality of the top tier link which points to your money site.
The more content each tier has, the greater the opportunity to create this thematic relevancy that you are looking for. Articles are a very easy platform to accomplish this task as they provide hundreds of words that may produce other secondary thematic benefits as well. There's no reason these article tiers can't become a hot niche subject on their own, producing a large and secondary traffic benefit.

Yes.it not completely abnormal for entire tiers worth of niche relevant articles to become very hot points on conversations on blogs and forums. This is especially true in niches that are social in nature to begin with.

The fact is that people like to click on links. There is always hunger for information, or a deeper understanding of the facts presented. Because of that, you can actually create these chains or tiers to act as a funnel to draw people to your money site where you can hopefully monetize that additional traffic.

In a phrase, you can use them as a 'Sales Funnel' if you are so inclined and it makes sense to since you will be promoting each tier with secondary links anyway.

but, KEEP AN EYE ON POINTS BELOW:
1.Be wary of certain forums & blogs that pretend to have a grasp of this link building structure. Not only can their advice hurt your site's ranking, but they don't include any information on secondary uses for building your SEO base with this format.
2. Use each tier-chain as a traffic funnel in addition to a pagerank funnel.
3. Remember that secondary links are not tiers themselves, but merely a way to direct pagerank into your tier-chain and back up to your money site.
4.Building tier-chains longer than three or four tiers may be unnecessary in most cases.

Who says link building is dead

Who says link building is dead , after penguin if you are getting natural links ,then you will see result

Guideline for link building as per me :- 

1- Links on content rich website,
2- Links on high PA/DA website above 30 domain authority will work
3- Not more then 3 OBL
4- Link website should not be used for link exchange purpose .
5- Contextual links :- put anchor text surround by content
6- Placing link with article .
7- Link website should have unique content .
8- Links on indexed website .
9- Different C-class IP
10- Domain age should be 4-5 years at least .
11- Place link on relevant theme or niche website only
12- Links on good alexa website .
13- Get links on website who already have good ranking .
14- Try to get links from real website used as company website or service etc
15- No links on spam or fake website .
16- Check link juice after placing links
17- Use landing page also for links.
18- Use local listing also and get local country links in similar website language.

Opinion about Blog Sites

If you're creating a new blog then I would highly recommend the following:

1) Sign up for a Linux/Apache hosting account at GoDaddy, BlueHost, HostGator, or some other reputable hosting company. You can get a shared a hosting account for $5-7 per month.
2) Register a domain name through that same hosting company (you don't have to, but it makes it easier to setup... you don't have to mess with DNS configurations... it will be automatically set up.). It depends on the hosting company, but you can register domains from anywhere between $7 and $15 per YEAR. Very cheap.
3) Install WordPress on your hosting account. It's an awesome blogging platform/CMS. It's free and usually you click one button, answer a few questions, and poof it's up. And there are TONS of online resources and books on WordPress.

This is the minimum that you need to do to get a blog up and running.

If you want it to look professional then I would suggest buying a premium Theme (the "thing" that controls how your site looks) like Thesis from DIYThemes.com or Genesis from Studiopress.com.

I would honestly avoid free blogging solutions like blogger.com or wordpress.com. While the thought of saving $5-10/month might appeal to some, if you are using this blog for anything else other than to host family pictures or communicate with family members about vacations and such... then the $5-10/month you spend on hosting to have your OWN hosting account is very much worth it.

NEVER start a business web site/blog or a web site/blog that might grow into a business (or something you're passionate about) on free hosting. I can almost guarantee that you will regret it for many reasons later. They frequently limit the themes that you can use. They limit advertising you might want to use to monetize your site. And once you're on their platform, it will be hard to move without basically starting over from scratch.

Do yourself a big favor... get your own hosting and buy your own domain...

The Best Way To Build Real Backlinks?

As far as building real backlinks (quality backlinks is probably a better term to use), I would suggest that you try to acquire links that are going to send you referral traffic, not necessarily those that you think will help you rank. The former should almost always result in the latter.

In general, the best way to acquire quality links is to have something on your web site that other webmasters think will be useful to their visitors and that is not found on thousands of other web sites on the Web. This generally means writing great content, building a great resource, or building a great tool.

My process for acquiring such links is:

1) Determine the target audience for my site
2) Figure out where that audience can be found online (which sites)
3) Come up with ideas for content, resources, and/or tools that don't exist on those sites that the webmasters of those sites would find useful for their visitors
4) Build out that content, resource, and/or tools and finally
5) Make the webmasters of those sites where your audience can be found aware that your content, resource, and/or tools exist

And wait on the links to roll in.

That is pretty much the best way to build links now IMO. Links you acquire this way have the best chance of NOT being targeted by Google's algorithm changes. Not only do they boost rankings, but you will end up getting lots of referral traffic from those linking sites if you have chosen your link placements well.

Steer clear of anyone trying to sell you a "package" where they build XXX links per month for $XXX. Most of them are simply spamming blogs with comments (and 99.99% of those links will be NO FOLLOW), spamming forums to get sig links, submitting your site to free directories, and/or submitting duplicate articles to multiple article submission sites... all of which can generally do your site far more harm than good since Penguin and other recent changes at Google.

Anyone building links fast are doing it the wrong way... or at least using very high risk link building techniques likely to be hit by Google's updates eventually. I'd rather spend 80 hours/month to get one or two good link per month than to get hundreds or thousands of low quality links each month.

What is the benefit of SMO

Social Media Optimization works just like search engine optimization to extend your web site traffic. With the assistance of SMO you reach and move directly with purchasers and audience. It suggests that you a lot of closely to the those that would like your services. It offers you first-hand info concerning your targeted business and builds a dynamic community for your loyal purchasers.

LinkedIN facalitates you with inmail feature and also you can join multiple groups. You should join your relevant groups, should participate in groups in a natural way and send inmail message to members with a link back to your website. It will automatically increase traffic for your website.LinkedIn played an important role to increase traffic for my website.

You have to increase authorship in Social media platform.Once you created,you should have to engage with your readers and customers on regular base.After that share your products and upcoming news.By doing all these stuff,you will generate some counting traffic.

Today if you are connected through the social medium with your regular user and friends,then it will be beneficial for your business.Today google is giving more preference to social signals.So if you are creating more social signals more and more,it will help you to build up your site authority.

Social Media Optimization very use full for increasing our website traffic with the help for social media popular our site and promote and share the ideas million peoples i think top three social media site you get good traffic
 

Facebook
 

Twitter
 

Linked in

Simple steps for image optimization

According to me there are six steps for the image optimization :- 

1.Use keywords in the image file names.

2.Include keywords in the image alt tag.

3.Optimize the pages containing images.

4.Keep the image near supporting keyword rich content.

5.Limit the number of images per page.

6.Use photo sharing sites.Apply captions and tags. 

It was an effective way for sure, but Due to the amount of abuse, like people stuff their website with keywords everywhere, keywords really have very less relevance to the search engines anymore. I would suggest use keywords for your own site's categorization of content.As search engine can't see image, alt tag is for that image for search engine purpose is necessary. Relavent alt tag of image will provide better result.

Image is one way to well communicate with your site visitors but optimization for search engine is really important its not area where one can add many keywords for search engine but its good way to tell about your images. One can add keywords if it require but not number of keywords going to help. You can add another attributes that is title it sound well and seen by your site visitors.
There are few things that you can consider while optimizing image –

Image URL – you may add your keywords
Alt – Its alternate text of image
Title – Effective and well defined title

LinkedIn Congratulatory Email - Brilliant or Brainless?

You may have received or read about the emails that LinkedIn is sending out. To "celebrate" reaching 200 million members, LinkedIn has sent a series of emails out to select members, congratulating them on an achievement and thanking them for helping to build LinkedIn to what it is today.

This morning, I received mine, with LinkedIn congratulating me for being in the top 1% of profiles viewed. I assume the same exact message was sent to me and 2 million other LinkedIn users. I do know that other people have received emails that were somewhat different, so "profile views" was not the only category, and the percentages varied.

If you click the Read More button, you end up on a LinkedIn page with a nice letter from Deep Nishar, Senior Vice President, Products & User Experience. The page includes a pre-written post that you can share to Twitter, LinkedIn and Facebook mentioning your new-found fame.

To most observers, this is a simple email marketing campaign, perhaps as a response to recent statistics indicating LinkedIn's monthly activity is not nearly as high as other social networks. Kred issued a similar campaign recently to users who had hit 1%, 5% and 10% levels.

As a marketing technique, I find this interesting. LinkedIn has obviously decided to stroke my ego a little bit, but they're not inherently asking for anything in return. They've provided me with some canned messages for social media which, presumably, would advertise LinkedIn a little bit to those I'm connected to.

So, LinkedIn gets to create a little buzz, generates some immediate activity, and potentially makes some users feel special. Is this a good long-term marketing strategy?

Buzz is obviously very short-term. No one is going to be talking about their "achievement" for long. It's also not the kind of topic that could even potentially expand beyond the initial individual. I dutifully tweeted the message LinkedIn provided, and I'm sure some of my Twitter followers noted it. I have not, however, received any retweets or favorites, and don't expect to. Since there's very little context with this 1% number, why should anyone else care?

Some recipients may have logged into their LinkedIn accounts to consider their profiles and maybe even look at the people who have been looking at their profile. Some people who saw the tweets and Facebook posts from recipients might have logged into LinkedIn to see what's up. But again, once the "buzz" dies down, all that gained activity will have plateaued.

Perhaps most troubling is the idea that LinkedIn was making an effort to stroke my ego. This is a dangerous technique for marketers. If you're not careful, your users will come to expect this special treatment, and then what happens if you stop? This is actually nothing new from LinkedIn. Take a look at your profile and look at the right sidebar. The old profile completeness percentage has been replaced with a graphic that describes your profile. Apparently, I am a LinkedIn All Star, at least according to my profile gauge. i know people personally who are far better and more advanced at LinkedIn than I am, so I honestly question the validity of this label. And again, there's no context. How is this label measured? What exactly makes my profile an All Star?

It seems to me that, while well-intentioned, this is yet another "scheme" from LinkedIn to try and boost their numbers. I would much prefer to spend more time on developing and improving the platform. What do you think? Was this a brilliant marketing move, or just another brainless ploy to increase activity?

Real SEO For Your Company

The first thing we need to discuss in regards to optimizing your website with is "intelligent keyword research". what that means is "what are people typing into Google when they search my category?" There are several great tools out there to find out including Google Ad words Keyword Tool. When you have found out what the keywords are, we need to pick the ones that we think we can rank high for and that are also the best match for what we do. Because if they're not a good match, they will not convert into sales. So you need to get specific about what you want.

The next important phase of quality SEO is deciding whether to use local qualifiers or not. Does your website have what it takes to rank globally? Is it a large site with many pages filled with quality content? Are you ready to implement a true link building strategy? Do you have a tons of time and a healthy budget to accomplish these goals? If not, considering "local qualifiers" might be a good idea. An example of this would be a Charleston, SC CPA firm deciding whether they could rank globally for "cpa", statewide for "South Carolina CPA" or locally for "Charleston CPA". Remember, 91% of all clicks go to page 1 so if we can't make it there, why bother?

Now we'll talk about writing some keyword rich content for the site. There is a density algorithm for keywords, so, too many and you can be penalized for keyword cramming and not enough and you might not reach your ranking potential. So how many is too many of the same phrase? You are probably safe staying around 5% keyword density. So if you have a hundred words on a certain page, you should have no more than 5 keyword phrases. Remember that your content has to read well to humans as well as Google spiders. So, make sure to read it a few times. One rule to remember is: if you wouldn't say it, don't write it.

One of the important elements of search engine algorithms is the amount of links into a website they find, or, "backlinks". The more quality backlinks you have, the better your score. Search engines like Google see these links to your website as a vote of confidence for you site from another. Especially when these links come from websites that are respected in their industries and categories. So, find the websites that will help you rank higher, How do you do this? There are many free "inbound link checkers" so, find out who the high ranking sites in your category are linked to. Start a blog and write quality content daily, comment on other well written blogs in your industry, Sign up with all of the free directories that offer you a listing, and take advantage of the easy free deals like Craigslist, Squidoo, Yahoo Answers, and Wikipedia.

Now, you are ready to evaluate a few SEO firms and find the one that is right for you. Intelligent keyword research - check! Geographical strategy - global or local, check! Well written, keyword rich content, check! Quality backlinks pooring in weekly, check! You have now put your website in a great position to be successful and climb the ranks. Once you hit page 1, your traffic will increase significantly and if people like what they see and hang around for a few minutes, your rankings will continue to improve. Remember to always check your Google analytic and monitor your traffic and adjust keywords as needed. Enjoy the new traffic and leads.

Best Article Marketing Strategy

Article Construction

The way you make your content is no different whenever you create articles for submission to an article promotion service or for your web site, maintain that believed in mind for your article marketing strategy. The use of keywords is very important for each and every 1, and keyword and key phrase choices are undoubtedly the way in which readers and Google locate you giving you website targeted traffic. Each and every keyword ought to be extremely cautiously chosen, then additional study undertaken to see which web sites are employing those key phrases. You should constantly make a decision if you can possibly compete with the best websites that may possibly be utilizing those keywords also.

Start Developing your Article

In case you don't really like to write or think you just aren't effective at crafting articles it is actually a good alternative to invest some time in reading a few of the best-rated articles on article publication internet sites. Most articles will have a list of the most common articles. You ought to have the ability to see how they are created and constructed and also how they direct a visitor all of the way down toward the resource box at the bottom of the page. The most successful written content is created up of plenty of brief paragraphs, and are typically composed in everyday language, that indicates not using any complicated key phrases that your visitor will not be familiar with. Your visitor ought to not be confronted with one thing that resembles a dissertation, by having several parts which are devoid of words (white space) it'll support make your article content seem quicker and less complicated to read. Do not put links for your web site or any other products inside the principal body of your article, it may be declined. They need to only be placed within your author bio box.

Snappy Headings!

Most folks may possibly not examine all of the words inside the article. They are seeking to discover particular key phrases and expressions that may be vital to their principal issue and in the event you can use these in headings your reader can immediately move on to the locations of your article content that interest him most. Powerful titles are important in articles - they ought to be brief and efficient.

The Meat of Your Article

Be certain to utilize keyword phrases one time in the beginning of your article, quite a few times in the principal body of the content (based on the word count) and right after that yet another time inside the last sentence. Many individuals are on world wide web internet sites seeking solutions to concerns or enquiries they've, and so you need to make your article enlightening and helpful, driving the reader down towards the bottom of the page where your author bio, or resource box is. Inside the resource box is usually a call to action, motivating a person to click through for further data. This is the location where your lead capture page is going to be. Though you're article writing to appeal towards the search engines, you should bear in mind it is individuals who're reading your article. It does get considerably simpler following you've crafted various articles. Keep an eye on your content frequently and determine which ones are acquiring one of the most traffic and in that way it really is straightforward to construct further articles employing that technique. Employing bullet points also makes a content of written content material seem an excellent deal more appealing at the same time as basic to read.

When you have crafted your article one can reword it or "spin" it and submit it to 100s of other article marketing directories. That must be a massive portion of your article marketing strategy. The purpose of rewriting them is so that every single article is distinct towards the article directory you submit it to. Google will, only index one version of an article and disregard the any further copies.

Why You Need To Have A Good SEO Manchester Firm

Following the growing changes in business trends over the past decades, the internet platform has become instrumental in business. In light of the new developments, it has become relatively important to have every website optimized to meet its objective. This is where the role of a good SEO Manchester firm becomes important.

While the website designers will take all the time to come up with a wonderful site, whether or not the page receives any visitors may be an entirely different matter. Unlike the shopping mall where everyone drives in with an obvious intention, websites are different because they could attract all visitors without choosing on the right ones.

The number of visitors a website receives will have a direct influence on its success or failure. There may also be another problem that many website owners experience. This is the problems associated with receiving lots of visitors who add no value to your business.

There are many reasons why this happens but the main reason is associated to lack of proper search engine optimization. This will mean that many people landing on site are mostly looking for other things and not whatever you have to offer. In such a case, you need to find out what the tags are that lead them to your page.

Assuming there are many other websites with similar objectives online, the quest for the right traffic will then go beyond the kind of content or information posted on site. A good business offering the best services or products may not thrive simply due to its inability to attract the right clients who will make the difference.

The above study should be helpful in streamlining a website to help it get the best results. Once a reliable team analyzes and understands what your targeted clients are typing when looking for the kind of products or services your site deals in, a good SEO Manchester firm will be able to optimize it for maximum benefits.

Using Blogs To Build Backlinks For Offsite Seo

For an offsite link building campaign, is it still useful post Panda and Penguin to leave comments on blogs for building backlinks (providing its a relevant. quality blog)?? For example, making a comment on google blogger platform, and then getting a backlink by using the dropdown menu Name/URL option - get a backlink linked to your relevant web page?Leaving a comment on a related blog, one that's relevant and adds to the conversation, and then linking to your site will be more effective at getting visitors than that single backlink. If a relevant keyword or keyword phrase can be naturally placed in the content of the blog, it is still considered a valid link by Google's bots and spiders. You are also correct in saying that it must be a quality blog.

You referred to the desired blog as a relevant, quality blog, and also mentioned that some people say it's "still worthwhile provided it's on blogs relevant to your website". This is a misconception that has been spread for years, and is still being spread today. Although the blog article must be relevant to your website, the blog itself does not necessarily have to be. Think of it this way - every link you get is considered an endorsement of your website. If you are a used car dealer, do you only sell cars to people in industries related to cars? Of course not - you can sell a car to anyone, as long as they have the money, or can get the financing, to buy one. And every one of them can provide an endorsement if they wish. Links to your website are treated the same way. If you only get links from websites related to your business, it looks artificial, and is therefore suspicious to Google's bots and spiders. But, if you get links from a variety of sources, it looks more natural, and is more favorable.

Let's take the investing blog as an example. If the person writing the blog has a meeting with investors from a foreign country, he might mention that he was considering "language training" to learn the language to help him relate to the investors, and "language training" (or the phrase you are pursuing) would link back to your site. Keep in mind, although the blog itself is not related to the website, the links in the particular blog post that are linking to your site have to look, and sound, natural. Otherwise, Google's bots and spiders may be suspicious of them as well.

Blogging and leaving comments on blogs has become an interesting topic.Something that seems to be consistently overlooked is the value of the traffic, just because a site has a lot of traffic, doesn't mean its doing well. If the traffic isn't converting, who cares? Building a readership takes time and patience, but if you do it right, it will happen naturally. I also believe that that SMM is an important part of an overall search engine marketing strategy as well - Social Signals do matter. I am not big on these either and I would bet there are many others. However, as SEO offline changes (SEM / SMM), I believe we must evolve to be found. Many Copywriters and Syndicators will benefit and delight in the change. Small businesses will have to really work their blogs to keep shining. There isnt going to be an easy path to promote, as I see it.

Some Closing Thoughts On Offsite Link Building

Offsite Link building is a tough job and a lot of hard work, but it can pay great dividends. You need to remember that quality is as important as quantity. Be careful of where and how you are building your links. Keep balance in your link profile with a variety of types of links. Try to build a little each month. Stay at it and you will see results.

Link Building Basics

What is a backlink?

This is when a third-party website links to your website. For example, if you write and submit an article to an article directory, then you’ll have an incoming link – a backlink -- from the directory.The Search engines prefer one-way incoming backlinks from high-quality, relevant websites.

What is anchor text?

When you create a link, the anchor text is the clickbable part of the link. For example, in the phrase, “go to Google,” Google is the anchor text.

The reason this is important is because you want to use your keywords as your anchor text on incoming links. So if you’re trying to rank for “gardening secrets,” then those two words should make up the anchor text for several of your backlinks.

What is a do-follow/no-follow link?

There are two types of “nofollow” attribute. The robots meta tag version –

<meta name="robots" content="nofollow" />

Which tells (well behaved) bots/crawlers/spiders not to follow links on the page

And the link attribute

<a href=”http://www.google.com” rel=”nofollow”>

Which tells search engines not to count the link in terms of ranking pages.

In theory these links are worthless for boosting your search engine rankings. In practice you’ll often see some benefit, especially when mixed in with a load of dofollow links.

Links are automatically “dofollow” in the absence of the rel=”nofollow” attribute. There is no rel=”dofollow” attribute.

Can paid links harm my ranking?

Google’s official stance is that buying links is an attempt to manipulate rankings – and Google frowns on this practice.

In reality, however, it’s very hard for Google to penalize you for buying links (and they wouldn’t be able to tell for sure anyway). Indeed, if there was a penalty, then you could destroy a competitor simply by purchasing links to their site and then reporting them to Google. Poof, competition gone.

Of course it doesn’t work that way. As such, if there’s any “penalty,” it may just be that Google doesn’t “count” links from paid sources.

TIP: Google does penalize the sites that are selling these backlinks – so if you buy backlinks, be sure that the backlinks aren’t coming directly from the penalized sites.

Are reciprocal links bad?

They’re not bad, per se, especially if they’re coming from relevant, high quality websites. However, one-way incoming links tend to be more valuable in terms of SEO.

What is a one-way link?

This is a non-reciprocal link. That means that Site A links to Site B, but Site B does NOT link back to Site A. The search engines prefer to see one-way links from relevant, quality sites.

What is three-way linking?

Three-way linking is a way for two webmasters to exchange links so that each person’s website gets a one-way link (rather than a reciprocal link).

In order to make this work, at least one of the webmasters has to have a second site in the same niche. Here’s how it works:

Webmaster 1 links his Site A to Webmaster 2’s Site B. Then Webmaster 2 links his Site C to Webmaster 1’s Site A.

Thus Sites A, B and C all have one-way incoming links, like this:

Site A -> Site B -> Site C -> Site A

What is a site wide link?

These are links that are found on every page of a website. For example, many people have a link to their “home” page (the index page) on every other page of their web site. That’s a site wide link.

What is pinging?

Pinging is informing web-crawling bots (such as search engines or directories) that you’ve updated the content on your web page. The goal is to get these bots to crawl and index your new content immediately.

For example, if you post a new article on your blog, you can use pingomatic.com or pingler.com to inform multiple bots about this change.

Google and Page Rank

What is Page Rank?

Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is.

Google determines this importance by looking at how many other high quality, relevant pages link to a particular page. The more links – and the better quality those links are – the more “votes” a page gets in terms of importance. And the more “votes” a site gets, generally the higher the PR.

How often does Google update Page Rank?

It used to be every 3 months but it’s becoming more and more erratic.

Does PR matter?

Yes and no.

Originally PR was all that mattered in the search rankings but today that’s just not true since there are a myriad of other factors that Google considers when weighting who should appear where.

That said, high PR is always worth having just don’t obsess over it.

What is the "Google Dance"?

When “stuff” changes the SERPs fluctuate, sometimes wildly. One day your site could be number 1 and the next nowhere to be seen. One of the main contributing factors to that is how Google sees your backlinks (which you’re consistently building, right?).

Don’t obsess over it, just keep building and you’ll be fine.

How does Google personalize my results?

If you’re signed into Google, then Google keeps track of what search engine results you’ve clicked on. And even if you’re not signed in, Google keeps track of what results people who use your computer click on.

Over time, Google starts to detect a pattern. For example, if you seem to always click on Wikipedia results, then Google will start showing you more Wikipedia results. If you always click on health results from webmd.com, then you’ll get more webmd.com results when you run a health-related search.

SEO is not dead, but the Game is up

As Google continues to grow in influence and it's important alliances grow in number (Twitter have sold their data to them and Facebook will eventually cave in as well), the SEO specialists looking for short cuts will find it increasingly more difficult. The days of gaming Google are effectively over.

Google make approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Why? To stay one step ahead of the companies that have found different ways, both black and white hat, to game Google’s search results. Over a process of time and constant refinement of their algorithm, Google will succeed in their purpose and make it almost impossible to take short cuts.

So how do you keep up with all the changes Google makes? The short answer is, you don't. Instead of trying to constantly find ways to trick the system, why not just align yourself with what Google have been trying to do all along

As the Forbes article says, "The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search." I think we all just need to admit that the game is up and start providing killer content for our website visitors.

If, as you suggest, the old king of the SERP's, SEO, is dead, then long live content, the new and rightful king of the SERP's.

Top 10 tips to improve your search engines optimization results

Here are 10 crucial items for a 2012 SEO tune-up. The first five are onsite SEO activities, and the next five are offsite activities.

1. Update keyword research

Popular search terms change. Your business model may have changed as well. If you’re ranking well for keywords that have lost strategic value, all you’re doing is attracting visits from the wrong prospects.

2. Update title tags and content

Once your keywords are updated, put them in meta title tags and on-page content. Don’t just cram the keywords in: if necessary, rewrite pages to make the new keywords completely relevant.

3. Add new pages for additional keyword terms

Google loves fresh content. Add pages or blog posts steadily over time, using less popular (“long tail”) terms with strategic value.

4. Run an SEO diagnostic

Google’s Webmaster Tools is a great, free online resource that itemizes your site’s SEO issues making cleanup easy for you or your developer.

5. Set up a good internal linking system

The pages you link to most often on your site are the ones Google thinks are most important. We often recommend displaying links to your top lead-generating pages in the footer of the site, using keywords in the anchor text of the links.

6. Update good backlinks

Let’s move to offsite SEO issues. If you know of links coming into your site from popular sites/blogs, check the anchor text on those links. Ideally, anchor text should include keywords. If not, ask if they can change it.

7. Remove bad backlinks

If you know of links coming into your site from content farms, ad sites, and other sources with bad online reputations, remove them. These links could lower your rankings.

8. Do guest posts

A great way to create valuable backlinks is to write useful content on high quality blogs. Guest posts normally include a link(s) back to the writer’s site.

9. Update directory listings

Many people list their site in directories when it launches and never look back. Make sure those directory listings are up-to-date in terms of keywords and pages you’re linking to.

10. Update social media profiles

Along the same lines, keep keywords and links current for your profiles on LinkedIn, Facebook, Twitter – and Google+ if you’re there. People tend to forget about their profiles on peripheral social sites such as Twellow andFriendFeed, so keep those on your SEO radar as well.

How To Do Effective Keyword Research And Analysis

Most people take keyword research before the beginning of search engine optimization.Keyword research has the task to find out, what people are looking and how it leads to your product,service or website.This is the most important part of a strategy for search engine optimization. Without keyword research you can end with the best search engine optimized site, and the number of category 1, for a term that gets only 10 queries per month.Choosing the right, the phased approach of keywords can provide short-term results in building your web page ranking keywords volumes.

Keyword research is the sole determining factor in the volume and quality of traffic to your website.All extra time that you can spend doing comprehensive keyword research analysis will prove rewarding later.The keywords that you pick versus the keywords people are actually searching for are quite often entirely different, so be careful.In some highly competitive cases, keyword research can help in choosing the best URL.Our in-depth keyword research process is proprietary and takes about 20 hours work.

Keyword Analysis performed the right way is about: (1) providing your site visitors valuable content that answers their search query and (2) providing you an opportunity to do business with your site visitors through E-Commerce.

These keywords will come in your meta title, description.Keyword –key to your website Onsite optimization contains keyword analysis

    1) Keyword Analysis is the study of the most frequently used keywords entered into a search engine by the users.

    2) Using that keywords you will fill your website

    3) Primary and secondary keywords i.e combinational keywords

    4) A primary keyword may be a combination of one or more keywords which can be placed in the meta of your website

How to make Keyword Selection

Keyword Selection refers to the words or phrases on which you site is based and the people look for, in Search Engine Optimization keywords are those words which people write on search engine to find there desire stuff. A better keyword will helps us to increase our organic traffic. Organic Traffic Means the traffic which is directly referred by the Google, Yahoo or Bing.

How to make Keyword Selection

First of all you must select at most 5-10 keywords that people usually search when they looked for the desire services. Select some high competitive keyword and some less competitive keyword for your website, along with a long tail keyword. Remember think yourself as a Surfer while selection of your keyword. I will prefer you to use the Google Keywords analytic's  and if you are ready to spend some money for your keyword selection you may use the Keyword Discovery.

After Selection of best keywords for your website. You need to optimize your website with those keywords.

  1. Add at least one keyword in the title of your website.
  2. Use 2-3 Keywords in the Description of your website.
  3. Having a keyword in your domain name will be a plus point for you.
  4. You have to use 3-4 of your keyword in your content of the main page - as this will improve the keyword density!

After Selection of Keywords and Optimization of Website/Blog. You have to add some Meta Tags in your website. Meta Tags usually refers to the meta keywords and meta description. 

Before moving forward to OFF PAGE SEARCH ENGINE OPTIMIZATION, Don' t Forget to Read the Do and Don't in On page Optimization.

Do and Don't in On-Page SEO

In SEO, On-Page Optimization refers to the factors that effect on your website/blog, in organic search results. all of the factors are controlled by you through HTML coding on page.HTML code, meta tags, keyword density, keywords are the examples of on-page optimization.

Today i will introduce you some do and don't in on page optimization. these tips will help you rank first in major search engines and will help you maintain good pagerank.

 

  On-Page SEO tips - things to be done.

    1. use one of your keyword in your domain name. separated by hyphen.
    2. atleast add one of your keyword in the landing page URL of your website.
    3. Use your keywords in the Title tags.
    4. Use atmost keywords in the body text with a density of 5%.
    5. Differentiate the keywords using header's fonts, like H1, H2, H3.
    6. use keyword proximity.
    7. Create a site map using your keywords in the descriptions.
    8. Add your link in the outgoing links using anchor text around them.

  On-Page SEO tips things to avoid :-

    1. Avoid too much optimization. avoid repetition of keywords, and maintain a recommended density of 5%.
    2. Don't use too much flash content.
    3. avoid linking to link farm sites.
    4. avoid redirecting with refresh meta-tags.
    5. don't use too many keywords, unrelated keyword must be avoided.
    6. excessive javascipt must be avoided, avoid using frames in web pages.


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