Search engines such as Google prefer “fresh” (newly updated) web pages
and content over stale content. That’s why when you first add content
to your site – such as a new blog post – this page may sit high in the
rankings for a while. Eventually it may sink to a more realistic
ranking.
It’s this “freshness factor” that allows your pages to get those higher rankings, even if the ranking is temporary. Thus updating your pages frequently can help push them to the top of the rankings.
This is one of the primary reasons why you hear people talking about how “Google loves blogs”. Google doesn’t love blogs, Google loves regularly updated sites.
It’s this “freshness factor” that allows your pages to get those higher rankings, even if the ranking is temporary. Thus updating your pages frequently can help push them to the top of the rankings.
This is one of the primary reasons why you hear people talking about how “Google loves blogs”. Google doesn’t love blogs, Google loves regularly updated sites.
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