Google and Page Rank

What is Page Rank?

Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is.

Google determines this importance by looking at how many other high quality, relevant pages link to a particular page. The more links – and the better quality those links are – the more “votes” a page gets in terms of importance. And the more “votes” a site gets, generally the higher the PR.

How often does Google update Page Rank?

It used to be every 3 months but it’s becoming more and more erratic.

Does PR matter?

Yes and no.

Originally PR was all that mattered in the search rankings but today that’s just not true since there are a myriad of other factors that Google considers when weighting who should appear where.

That said, high PR is always worth having just don’t obsess over it.

What is the "Google Dance"?

When “stuff” changes the SERPs fluctuate, sometimes wildly. One day your site could be number 1 and the next nowhere to be seen. One of the main contributing factors to that is how Google sees your backlinks (which you’re consistently building, right?).

Don’t obsess over it, just keep building and you’ll be fine.

How does Google personalize my results?

If you’re signed into Google, then Google keeps track of what search engine results you’ve clicked on. And even if you’re not signed in, Google keeps track of what results people who use your computer click on.

Over time, Google starts to detect a pattern. For example, if you seem to always click on Wikipedia results, then Google will start showing you more Wikipedia results. If you always click on health results from webmd.com, then you’ll get more webmd.com results when you run a health-related search.

SEO is not dead, but the Game is up

As Google continues to grow in influence and it's important alliances grow in number (Twitter have sold their data to them and Facebook will eventually cave in as well), the SEO specialists looking for short cuts will find it increasingly more difficult. The days of gaming Google are effectively over.

Google make approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Why? To stay one step ahead of the companies that have found different ways, both black and white hat, to game Google’s search results. Over a process of time and constant refinement of their algorithm, Google will succeed in their purpose and make it almost impossible to take short cuts.

So how do you keep up with all the changes Google makes? The short answer is, you don't. Instead of trying to constantly find ways to trick the system, why not just align yourself with what Google have been trying to do all along

As the Forbes article says, "The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search." I think we all just need to admit that the game is up and start providing killer content for our website visitors.

If, as you suggest, the old king of the SERP's, SEO, is dead, then long live content, the new and rightful king of the SERP's.

Top 10 tips to improve your search engines optimization results

Here are 10 crucial items for a 2012 SEO tune-up. The first five are onsite SEO activities, and the next five are offsite activities.

1. Update keyword research

Popular search terms change. Your business model may have changed as well. If you’re ranking well for keywords that have lost strategic value, all you’re doing is attracting visits from the wrong prospects.

2. Update title tags and content

Once your keywords are updated, put them in meta title tags and on-page content. Don’t just cram the keywords in: if necessary, rewrite pages to make the new keywords completely relevant.

3. Add new pages for additional keyword terms

Google loves fresh content. Add pages or blog posts steadily over time, using less popular (“long tail”) terms with strategic value.

4. Run an SEO diagnostic

Google’s Webmaster Tools is a great, free online resource that itemizes your site’s SEO issues making cleanup easy for you or your developer.

5. Set up a good internal linking system

The pages you link to most often on your site are the ones Google thinks are most important. We often recommend displaying links to your top lead-generating pages in the footer of the site, using keywords in the anchor text of the links.

6. Update good backlinks

Let’s move to offsite SEO issues. If you know of links coming into your site from popular sites/blogs, check the anchor text on those links. Ideally, anchor text should include keywords. If not, ask if they can change it.

7. Remove bad backlinks

If you know of links coming into your site from content farms, ad sites, and other sources with bad online reputations, remove them. These links could lower your rankings.

8. Do guest posts

A great way to create valuable backlinks is to write useful content on high quality blogs. Guest posts normally include a link(s) back to the writer’s site.

9. Update directory listings

Many people list their site in directories when it launches and never look back. Make sure those directory listings are up-to-date in terms of keywords and pages you’re linking to.

10. Update social media profiles

Along the same lines, keep keywords and links current for your profiles on LinkedIn, Facebook, Twitter – and Google+ if you’re there. People tend to forget about their profiles on peripheral social sites such as Twellow andFriendFeed, so keep those on your SEO radar as well.

How To Do Effective Keyword Research And Analysis

Most people take keyword research before the beginning of search engine optimization.Keyword research has the task to find out, what people are looking and how it leads to your product,service or website.This is the most important part of a strategy for search engine optimization. Without keyword research you can end with the best search engine optimized site, and the number of category 1, for a term that gets only 10 queries per month.Choosing the right, the phased approach of keywords can provide short-term results in building your web page ranking keywords volumes.

Keyword research is the sole determining factor in the volume and quality of traffic to your website.All extra time that you can spend doing comprehensive keyword research analysis will prove rewarding later.The keywords that you pick versus the keywords people are actually searching for are quite often entirely different, so be careful.In some highly competitive cases, keyword research can help in choosing the best URL.Our in-depth keyword research process is proprietary and takes about 20 hours work.

Keyword Analysis performed the right way is about: (1) providing your site visitors valuable content that answers their search query and (2) providing you an opportunity to do business with your site visitors through E-Commerce.

These keywords will come in your meta title, description.Keyword –key to your website Onsite optimization contains keyword analysis

    1) Keyword Analysis is the study of the most frequently used keywords entered into a search engine by the users.

    2) Using that keywords you will fill your website

    3) Primary and secondary keywords i.e combinational keywords

    4) A primary keyword may be a combination of one or more keywords which can be placed in the meta of your website

How to make Keyword Selection

Keyword Selection refers to the words or phrases on which you site is based and the people look for, in Search Engine Optimization keywords are those words which people write on search engine to find there desire stuff. A better keyword will helps us to increase our organic traffic. Organic Traffic Means the traffic which is directly referred by the Google, Yahoo or Bing.

How to make Keyword Selection

First of all you must select at most 5-10 keywords that people usually search when they looked for the desire services. Select some high competitive keyword and some less competitive keyword for your website, along with a long tail keyword. Remember think yourself as a Surfer while selection of your keyword. I will prefer you to use the Google Keywords analytic's  and if you are ready to spend some money for your keyword selection you may use the Keyword Discovery.

After Selection of best keywords for your website. You need to optimize your website with those keywords.

  1. Add at least one keyword in the title of your website.
  2. Use 2-3 Keywords in the Description of your website.
  3. Having a keyword in your domain name will be a plus point for you.
  4. You have to use 3-4 of your keyword in your content of the main page - as this will improve the keyword density!

After Selection of Keywords and Optimization of Website/Blog. You have to add some Meta Tags in your website. Meta Tags usually refers to the meta keywords and meta description. 

Before moving forward to OFF PAGE SEARCH ENGINE OPTIMIZATION, Don' t Forget to Read the Do and Don't in On page Optimization.

Do and Don't in On-Page SEO

In SEO, On-Page Optimization refers to the factors that effect on your website/blog, in organic search results. all of the factors are controlled by you through HTML coding on page.HTML code, meta tags, keyword density, keywords are the examples of on-page optimization.

Today i will introduce you some do and don't in on page optimization. these tips will help you rank first in major search engines and will help you maintain good pagerank.

 

  On-Page SEO tips - things to be done.

    1. use one of your keyword in your domain name. separated by hyphen.
    2. atleast add one of your keyword in the landing page URL of your website.
    3. Use your keywords in the Title tags.
    4. Use atmost keywords in the body text with a density of 5%.
    5. Differentiate the keywords using header's fonts, like H1, H2, H3.
    6. use keyword proximity.
    7. Create a site map using your keywords in the descriptions.
    8. Add your link in the outgoing links using anchor text around them.

  On-Page SEO tips things to avoid :-

    1. Avoid too much optimization. avoid repetition of keywords, and maintain a recommended density of 5%.
    2. Don't use too much flash content.
    3. avoid linking to link farm sites.
    4. avoid redirecting with refresh meta-tags.
    5. don't use too many keywords, unrelated keyword must be avoided.
    6. excessive javascipt must be avoided, avoid using frames in web pages.


Hope you enjoyed reading this post if you like this post don't forget to give your feedback.

How to SEO

Search engine optimization is nothing much just to follow few strategies with a better plan for your website/blog. i.e. SEO is just collection of different kind of Search Engine  Strategies, below I will explain what are the Search Engine strategies and How to use them for your blog or website. Strategies or you may call SEO is divided into two parts

1. On Page Search Engine Optimization
2. Off Page Search Engine Optimization

ON-Page SEO

          Adding Meta Tags                                        15-20 Minutes

          XML Site Map                                             20 Minutes

Off Page SEO

 (Quest for Back-Links)

Search Engine Submission                              30 Minutes At Once

Blog Commenting                                           35 Minutes a Day

Directory Submission                                      30 Minutes Daily

Forum Posting                                                40 Minutes on Alternative Days

Article Submission                                          2 Articles a Week

Press Release Submission                               1-2 Each Month

Rss Submission                                              Once in a Week

Link Exchange                                               1-2 in a Week 

That's all it will take to get ranked on the top of major search engine.

Before Applying all the strategies mentioned above, the first step is Keyword Selection. Selection of right keyword is must!! As all of the strategies are based on your keywords Selection.