SEO is not dead, but the Game is up

As Google continues to grow in influence and it's important alliances grow in number (Twitter have sold their data to them and Facebook will eventually cave in as well), the SEO specialists looking for short cuts will find it increasingly more difficult. The days of gaming Google are effectively over.

Google make approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Why? To stay one step ahead of the companies that have found different ways, both black and white hat, to game Google’s search results. Over a process of time and constant refinement of their algorithm, Google will succeed in their purpose and make it almost impossible to take short cuts.

So how do you keep up with all the changes Google makes? The short answer is, you don't. Instead of trying to constantly find ways to trick the system, why not just align yourself with what Google have been trying to do all along

As the Forbes article says, "The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search." I think we all just need to admit that the game is up and start providing killer content for our website visitors.

If, as you suggest, the old king of the SERP's, SEO, is dead, then long live content, the new and rightful king of the SERP's.

Top 10 tips to improve your search engines optimization results

Here are 10 crucial items for a 2012 SEO tune-up. The first five are onsite SEO activities, and the next five are offsite activities.

1. Update keyword research

Popular search terms change. Your business model may have changed as well. If you’re ranking well for keywords that have lost strategic value, all you’re doing is attracting visits from the wrong prospects.

2. Update title tags and content

Once your keywords are updated, put them in meta title tags and on-page content. Don’t just cram the keywords in: if necessary, rewrite pages to make the new keywords completely relevant.

3. Add new pages for additional keyword terms

Google loves fresh content. Add pages or blog posts steadily over time, using less popular (“long tail”) terms with strategic value.

4. Run an SEO diagnostic

Google’s Webmaster Tools is a great, free online resource that itemizes your site’s SEO issues making cleanup easy for you or your developer.

5. Set up a good internal linking system

The pages you link to most often on your site are the ones Google thinks are most important. We often recommend displaying links to your top lead-generating pages in the footer of the site, using keywords in the anchor text of the links.

6. Update good backlinks

Let’s move to offsite SEO issues. If you know of links coming into your site from popular sites/blogs, check the anchor text on those links. Ideally, anchor text should include keywords. If not, ask if they can change it.

7. Remove bad backlinks

If you know of links coming into your site from content farms, ad sites, and other sources with bad online reputations, remove them. These links could lower your rankings.

8. Do guest posts

A great way to create valuable backlinks is to write useful content on high quality blogs. Guest posts normally include a link(s) back to the writer’s site.

9. Update directory listings

Many people list their site in directories when it launches and never look back. Make sure those directory listings are up-to-date in terms of keywords and pages you’re linking to.

10. Update social media profiles

Along the same lines, keep keywords and links current for your profiles on LinkedIn, Facebook, Twitter – and Google+ if you’re there. People tend to forget about their profiles on peripheral social sites such as Twellow andFriendFeed, so keep those on your SEO radar as well.

How To Do Effective Keyword Research And Analysis

Most people take keyword research before the beginning of search engine optimization.Keyword research has the task to find out, what people are looking and how it leads to your product,service or website.This is the most important part of a strategy for search engine optimization. Without keyword research you can end with the best search engine optimized site, and the number of category 1, for a term that gets only 10 queries per month.Choosing the right, the phased approach of keywords can provide short-term results in building your web page ranking keywords volumes.

Keyword research is the sole determining factor in the volume and quality of traffic to your website.All extra time that you can spend doing comprehensive keyword research analysis will prove rewarding later.The keywords that you pick versus the keywords people are actually searching for are quite often entirely different, so be careful.In some highly competitive cases, keyword research can help in choosing the best URL.Our in-depth keyword research process is proprietary and takes about 20 hours work.

Keyword Analysis performed the right way is about: (1) providing your site visitors valuable content that answers their search query and (2) providing you an opportunity to do business with your site visitors through E-Commerce.

These keywords will come in your meta title, description.Keyword –key to your website Onsite optimization contains keyword analysis

    1) Keyword Analysis is the study of the most frequently used keywords entered into a search engine by the users.

    2) Using that keywords you will fill your website

    3) Primary and secondary keywords i.e combinational keywords

    4) A primary keyword may be a combination of one or more keywords which can be placed in the meta of your website

How to make Keyword Selection

Keyword Selection refers to the words or phrases on which you site is based and the people look for, in Search Engine Optimization keywords are those words which people write on search engine to find there desire stuff. A better keyword will helps us to increase our organic traffic. Organic Traffic Means the traffic which is directly referred by the Google, Yahoo or Bing.

How to make Keyword Selection

First of all you must select at most 5-10 keywords that people usually search when they looked for the desire services. Select some high competitive keyword and some less competitive keyword for your website, along with a long tail keyword. Remember think yourself as a Surfer while selection of your keyword. I will prefer you to use the Google Keywords analytic's  and if you are ready to spend some money for your keyword selection you may use the Keyword Discovery.

After Selection of best keywords for your website. You need to optimize your website with those keywords.

  1. Add at least one keyword in the title of your website.
  2. Use 2-3 Keywords in the Description of your website.
  3. Having a keyword in your domain name will be a plus point for you.
  4. You have to use 3-4 of your keyword in your content of the main page - as this will improve the keyword density!

After Selection of Keywords and Optimization of Website/Blog. You have to add some Meta Tags in your website. Meta Tags usually refers to the meta keywords and meta description. 

Before moving forward to OFF PAGE SEARCH ENGINE OPTIMIZATION, Don' t Forget to Read the Do and Don't in On page Optimization.

Do and Don't in On-Page SEO

In SEO, On-Page Optimization refers to the factors that effect on your website/blog, in organic search results. all of the factors are controlled by you through HTML coding on page.HTML code, meta tags, keyword density, keywords are the examples of on-page optimization.

Today i will introduce you some do and don't in on page optimization. these tips will help you rank first in major search engines and will help you maintain good pagerank.

 

  On-Page SEO tips - things to be done.

    1. use one of your keyword in your domain name. separated by hyphen.
    2. atleast add one of your keyword in the landing page URL of your website.
    3. Use your keywords in the Title tags.
    4. Use atmost keywords in the body text with a density of 5%.
    5. Differentiate the keywords using header's fonts, like H1, H2, H3.
    6. use keyword proximity.
    7. Create a site map using your keywords in the descriptions.
    8. Add your link in the outgoing links using anchor text around them.

  On-Page SEO tips things to avoid :-

    1. Avoid too much optimization. avoid repetition of keywords, and maintain a recommended density of 5%.
    2. Don't use too much flash content.
    3. avoid linking to link farm sites.
    4. avoid redirecting with refresh meta-tags.
    5. don't use too many keywords, unrelated keyword must be avoided.
    6. excessive javascipt must be avoided, avoid using frames in web pages.


Hope you enjoyed reading this post if you like this post don't forget to give your feedback.

How to SEO

Search engine optimization is nothing much just to follow few strategies with a better plan for your website/blog. i.e. SEO is just collection of different kind of Search Engine  Strategies, below I will explain what are the Search Engine strategies and How to use them for your blog or website. Strategies or you may call SEO is divided into two parts

1. On Page Search Engine Optimization
2. Off Page Search Engine Optimization

ON-Page SEO

          Adding Meta Tags                                        15-20 Minutes

          XML Site Map                                             20 Minutes

Off Page SEO

 (Quest for Back-Links)

Search Engine Submission                              30 Minutes At Once

Blog Commenting                                           35 Minutes a Day

Directory Submission                                      30 Minutes Daily

Forum Posting                                                40 Minutes on Alternative Days

Article Submission                                          2 Articles a Week

Press Release Submission                               1-2 Each Month

Rss Submission                                              Once in a Week

Link Exchange                                               1-2 in a Week 

That's all it will take to get ranked on the top of major search engine.

Before Applying all the strategies mentioned above, the first step is Keyword Selection. Selection of right keyword is must!! As all of the strategies are based on your keywords Selection.

Google Panda v/s Penguin

The Google Penguin

The Google Penguin was released in April 2012 and the purpose of this new algorithm is that it determines how web pages are indexed and whether they are linked to the appropriate keywords that users use in the search engine bar or not.

For example, if you search for a directory online (ABC directory, for example) through Google, you should be able to find the direct link to the directory when you type in the keywords “ABC Directory”. However, before, there were many pages that linked the directory to a directory page but a direct link never appeared on the Google results until the keyword “ABCdirectory.com” was searched. This meant that the domain was indexed but not the directory itself and this was what the Google Penguin pin rectified: sites that weren’t properly indexed and were backed up by lousy link building.

As a result, several web pages were penalized by receiving poor webpage ratings by Google that dropped their link from the first page by Google to the 10^th or on a farther page. Some of the web pages were permanently banned from the Google results. The Google Penguin targeted websites that were stuffed with excessive keywords and links and analyzed them for further irregularities. These irregularities were analyzed by the Google Panda update.

To recover your web page from Google Penguin penalty, you would have to fill up a consideration request. However most of the sites could not receive this step successfully as it required you to first bring your site up to code and then required Google Spiders to crawl over the new webpage which could take months. Some of the businesses are waiting for the next Penguin update so that it may automatically revoke the penalty from the webpage.

The Google Panda

The Google Panda was released before Penguin and it did more damage to web page rankings than Penguin. In fact, once both web updates were released, web page owners were baffled by how their web page rankings fell so drastically. They were confused whether it was the Panda or the Penguin that did the damage. Eventually, this became the best time to be in the SEO business. Every web developer and web coder was now busy bringing the web pages up to code so that their clients could once again profit from being on top of the search results.

The Google Panda update was created because Google now demanded proper content. They wanted professional content that could serve the needs of the user. Hence how does the algorithm really determine whether the page has good or poor content and whether it deserved a good rank or not?

There were a number of factors analyzed.

• First, Google analyzed how much time users were spending on the web page, the exit rate and what specific page had more exit rates than the others.
• Then it analyzed the number of times people logged on to the same web page with the same IP address i.e. how many times they revisited the web page.
• Then they analyzed the web content.

The content that Google Panda demanded had to be professional and authentic. This meant no more plagiarism. A popular strategy used prior to Panda update was firms using the same content and building multiple websites with shuffled content, all linking to one specific web page.

Now the Google Panda update sought out these web pages and lowered the ratings. It judges how much in-depth the info available on the page is, how much info is repeated or copied from other sites, how many times were keywords used and how naturally they were linked in the articles. Articles jammed with several keywords were rejected as well. Too much link building was no longer acceptable. Pages with several links for example more than 600, 000 links were carefully observed. Articles with less than 400 words were penalized with lower ratings and hence the recommended word limit went up to 500-800 words.

Such requirements made the webpages fall into lower results and hence caused them to become desperate to abide by the new Google rules. What the SEO firms are now challenged with is building authentic and genuine content for web pages as well as linking pages. There is no more manipulation and even if you try to manipulate, you would do so by posting more authentic information online which once again is beneficial to Google.