Tuesday, August 7, 2012

Why would I want to 301 redirect an aged domain?

Google passes link juice/authority/age/ranking strength (call it what you like) from one domain to another if you do a 301 redirect on it.

For the less tech savvy out there the 301 code means “permanently moved” and is a way to announce that your site that was once “here” is now “there”.

The upshot of this is that you can buy an aged domain and “301” it to the site you’re trying to rank instantly passing on all that lovely ranking power that it’s acquired just by sitting in some domain squatters account for 10 years.

Just make sure they do a domain push at the same registrar it was originally registered at or all these effects are lost.

Also, you have to wait up to 2 weeks to see the benefits. They are not instant!

What other factors affect rankings besides backlinks?

Where you’re getting your links, the quality of these links, the relevancy of these links, how many links you have and what keywords you’re using as the anchor text all affect your rankings. But there are other factors that affect your ranking, including but not limited to:
  • On page optimization factors – this is how well you’ve optimized your tags, content, formatting, keyword proximity, site map, and links on your web page. This also includes whether you use your keywords at the top of your page and in your “alt” tags (both good things).
  • Having a lot outgoing or reciprocal links pointing to “bad” sites (like link farms) – can negatively impact rankings.
  • Whether you have unique content (which the SE’s like).
  • How frequently you update your site. Faster isn't necessarily better. Check what ranks well for your niche and aim to match it.
  • Whether your domain includes your primary keywords.
  • Your domain’s age, reputation, IP address and whether it’s a top level domain (e.g., a .com is better than a .info although probably not by much).
  • Shady practices such as keyword stuffing or using text that’s the same color as the background can negatively affect your rankings. Only an issue if your site gets manually inspected and you don't have a legitimate reason for it.
  • Showing one page to the search engines and other page to visitors negatively affects your rankings. (Cloaking and doorway pages.)
  • Frames negatively affect your rankings.
  • Using content that the search engines can’t read, like audios, flash, videos, graphics (without alt tags), etc.
  • Whether you have a robots.txt file that tells the search engine bots to stop crawling or indexing your site.

What's the difference between paid and organic search listings?

Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings.

The paid (or “sponsored”) listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (
PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions).

This isn’t an either/or game. Just because you do
SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa.

SEO
is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC.

Sunday, August 5, 2012

What is a "relevant" link ?


Relevant links are links that are related to the content of your website. If you have a travel site you must exchange links with travel related websites. Sameway if you are submitting to directories you must always submit your link to travel related catagory.Your competitors won't exchange links with your sites easily, the best thing is to get linsted on directories, submit articles to article sites and directories with your links on the article and so on and so forth, plus check the backlinks of the sites that are on top of the listings in google and check what kind of sites they are getting links from.You can make blogs, yahoo groups, feeder sites etc. on the theme of your main site, add a little content there and then link your main site from the blogs etc.
My only suggestion is to Google the following search terms and contact each of the top 20 sites:

"Add a link" + "your keyword(s)"
"Add a site" + "your keyword(s)"
"Add URL" + "your keyword(s)"
"Add an URL" + "your keyword(s)"
"Submit a link" + "your keyword(s)"
"Submit a site" + "your keyword(s)"
"Submit URL" + "your keyword(s)"
"Submit an URL" + "your keyword(s)"
"Suggest a link" + "your keyword(s)"
"Suggest a site" + "your keywords(s)"
"Suggest URL" + "your keyword(s)"
"Suggest an URL" + "your keyword(s)"
"Your Region" + "Add url"
"your keywords" + "directory"
"your keywords" + "directories"
keyword reciprocal
keyword exchange
keyword add site
keyword resources
keyword links
"your industry" +add url, directories, etc...
"related sites" + your keyword
"related urls" + your keyword

Saturday, August 4, 2012

What is guest blogging and how to start it?


Guest posting means writing and publishing an article on someone else’s website or blog. The author of the article essentially requests his article to be hosted on another person’s/company’s site, free of charge, with the expectation that a well-written, informative, and/or entertaining post can spike a lot of traffic to both the author’s and the host’s site. By doing guest posting you can get backlinks from different domains. Guest Posting is very beneficial in link building work. Specially after penguin update, blogs and forums are becomes best way to get backlinks.
Guest posting is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs.

Guest posting can work in one of two ways:

- You write a post to appear on another person's blog
- Another person writes a post to appear on your blog

Both are very important for you to approach a wide audience base. It helps you in building your reputation and generating traffic for your blog.

As it is clear above what is Guest Blogging, now the question is How to Guest Blog?

1-Find your top 20 Competitors in your niche
2-Write a cover letter explaining who you are
3-Contact all 20 competing blogs
4-Write posts for the blogs that respond
5-Give sample blog titles to blog owners for approval
6-Write 1,000-2,000 word posts
7-Write incredibly engaging posts
8-Once posts are published, respond to all comments for at least a month


Are you Careful with Your Linkbuilding Strategies


Google is starting to push harder against artificial linkbuilding methods, including low quality links, link networks and so on. I think that Google still has a lot to sort out after the Penguin update. There is still plenty of garbage showing up in the search engine rankings. A LOT of people have written about this and given examples if you want to look around a bit. For what it’s worth, if I were going to actively build links at this point, I’d probably go with guest posting and commenting on RELEVANT websites at a slow to moderate pace. Also, cut back on the use of keyword anchored links.

Natural link building and seo tactics are always the best way to go. Whatever sketchy tactic that “works” with the search engines today probably won’t last in the long run. It’s definitely not a smart idea to push with paid links or anything that openly breaks Google ToS. You know that isn’t going to end well.

We must also remember that the link building is just one step among others in the SEO of a blog or website. I never use paid links or something like that. But one of my website was penalized by Pinguin. Reason ? A link pointing toward this site was from a blog of WordPress.com and this platform can get you hundred of links. I remove the link, but the website has never recovered his ranking before the penalization.
All need to be very careful while link building and do not need to make any link with any bad link website.But in practice this is very difficult to get backlinks from quality pages cause nobody is ready to link with the new pages.

Friday, August 3, 2012

Did You Know That You Can Create PageRank?


Today I want to talk to you about Google PageRank, and about how you can actually create PageRank within your websites!

First things first: What is Google PageRank? It is an algorithm created by the founders of Google to estimate the importance of web pages. The basic idea behind the PageRank algorithm is the fact that
a link (also called hyperlink or backlink) from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links pointing to a page, the higher its PageRank, and the higher its rankings inside Google's search results.

One detail that you need to keep in mind is that each link has a specific value, which is determined by the PageRank of the page where the link is located divided by the total number of outgoing
links on that page. For instance, if a page has a PageRank value of 8 and 4 outgoing links, each of those links will pass 2 points of "link juice" (the calculations on the algorithm are more complex, but this is the basic idea).

Most people focus on getting external links to increase their PageRank, but they forget that internal links also pass link juice, and this is how you can create PageRank within your websites.

Now let us use a simple example to illustrate the concept.

Suppose that you just created a website with one page only, the homepage. At this point your website has a PageRank of 0, because it is not even indexed by Google.

You then convince a friend to link to your website. The page where the link is placed has a PageRank of 10 and 2 outgoing links, so your website is receiving 5 points of link juice from that link.

Now your website would have a PageRank of 5. If you then proceed to create a second page on your website, linking to it from the homepage, that second page would also receive 5 points of PageRank from the homepage link, increasing the total PageRank of your site to 10.

And there you go. By adding a second page to your site your managed
to actually create PageRank.

As we mentioned before, the calculations of the PageRank algorithm are more complex, but the basic concept remains. That is, every time Google indexes a new page from your website, the total PageRank within your website will also increase, because that page will be receiving link juice from the other internal pages of your site.

Getting external links is obviously essential to having a high PageRank, but increasing the number of pages that Google indexes from your site can also help, and most people neglect this.

For example, if you are trying to position your mini website on the first search result for a specific keyword you could try adding more pages of content to that site, to increase its overall
PageRank.

Finally, if you want to monitor how many pages Google is indexing from your website, simply search for "site: yourdomain.com" on Google.