Today I want to talk to you about Google PageRank, and
about how you can actually create PageRank within your websites!
First things first: What is
Google PageRank? It is an algorithm created by the founders of Google
to estimate the importance of web pages. The basic idea behind the
PageRank algorithm is the fact that
a link (also called hyperlink
or backlink) from page A to page B can be seen as a vote of trust
from page A to page B. The higher the number of links pointing to a
page, the higher its PageRank, and the higher its rankings inside
Google's search results.
One detail that you need to keep in
mind is that each link has a specific value, which is determined by
the PageRank of the page where the link is located divided by the
total number of outgoing
links on that page. For instance, if a
page has a PageRank value of 8 and 4 outgoing links, each of those
links will pass 2 points of "link juice" (the calculations
on the algorithm are more complex, but this is the basic idea).
Most
people focus on getting external links to increase their PageRank,
but they forget that internal links also pass link juice, and this is
how you can create PageRank within your websites.
Now let us
use a simple example to illustrate the concept.
Suppose that
you just created a website with one page only, the homepage. At this
point your website has a PageRank of 0, because it is not even
indexed by Google.
You then convince a friend to link to your
website. The page where the link is placed has a PageRank of 10 and 2
outgoing links, so your website is receiving 5 points of link juice
from that link.
Now your website would have a PageRank of 5.
If you then proceed to create a second page on your website, linking
to it from the homepage, that second page would also receive 5 points
of PageRank from the homepage link, increasing the total PageRank of
your site to 10.
And there you go. By adding a second page to
your site your managed
to actually create PageRank.
As we
mentioned before, the calculations of the PageRank algorithm are more
complex, but the basic concept remains. That is, every time Google
indexes a new page from your website, the total PageRank within your
website will also increase, because that page will be receiving link
juice from the other internal pages of your site.
Getting
external links is obviously essential to having a high PageRank, but
increasing the number of pages that Google indexes from your site can
also help, and most people neglect this.
For example, if you
are trying to position your mini website on the first search result
for a specific keyword you could try adding more pages of content to
that site, to increase its overall
PageRank.
Finally, if
you want to monitor how many pages Google is indexing from your
website, simply search for "site: yourdomain.com" on
Google.