Wednesday, April 3, 2013

Images Provide SEO Traffic

You may not realize this, but images can generate a TON of traffic from image-based search engines (G Blurbpoint ask an seo expert oogle Images for example).

If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.

Your first step should be to set up a Google Account where you can use Webmaster Tools.Inside the
Webmaster tools you will find an option under Tools named ”Enable enhanced image search”.When this option is enabled Google will start cataloging your images for placement in the search engine results for images which can increase your traffic,especially if you can show in the search results that show images above the organic search results.

After you have instructed Google to look for your images,you want to be sure your images are telling Google and the other search engines exactly what they are about.How do you do this? Here are some things to pay attention to and think about when using images.I’ve listed them in order of ”my importance”.

1. Image Size - Larger images tend to rank better.Most image results that show in the top three I have done test searches on have been over 250 pixels in both directions.Bigger images make sense to show first all other things being equal.I would shoot for 280 x 280 to be safe.

2. Image Close to Relevant Text - Keyword above or below the image in the same DIV -or- keyword in the same paragraph as the image, close to the image. Keyword should be in the same <td> (table cell) as the image.

3. Page Title & Page Theme -The title content and image should all be connected.

4. File Name - Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.

5. Alt Tags - What is image alt text?

The short answer is, it’s the text that the search engine uses to understand images.To include it, you simply add alt="this is your alt text" to your image tag.

Here’s an example: <img src="Blurbpoint-ask-an-seo-expert.jpg" alt="Blurbpoint ask an seo expert" />

6. Image Title Tags - This text shows up when you rollover the image in a popup. They should also describe image. Example:<img src=”Blurbpoint-ask-an-seo-expert.jpg” width=”200” height=”350” alt=”Blurbpoint ask an seo expert” title=”Blurbpoint ask an seo expert”>

Alt/Title for images have been spammed too much (like Meta tags) so I don t think they play much of a factor at all anymore in images search.Please share any successes you may have had with image search or ideas you have tried. I’m especially interested in anyone who has tried an image sitemap or what you think of this idea.

Conclusion

As a content,images need to be cared for their use.The use of an appropriate description would be good not only for users, but also for SEO efforts and efforts to increase traffic.If you spend hours crafting the perfect post, don’t miss out on the chance to optimize your images for maximum search engine benefit.

Saturday, March 30, 2013

You should keep following tips in mind while using press release submission

You should keep following tips in mind while using press release submission :-

1-Make your content likeable, Tweetable and Shareable-

2- Make sure you’re sending releases, Not Ads- You’re sending press releases to boost your organization’s visibility

3- Target more Influencers-

4- Don’t just send it Over the Wire- Make sure you also post your release to your company’s newsroom/media room

5- Write better quotes- Use short, but intelligent quotes. Speak as an expert or spokesperson for your industry, without bogging the quote down in too much rhetoric or industry jargon. Smart, pithy or witty beats longwinded every time.

6- Add more Images- Do more than just add your company’s logo. When adding images, think beyond photos and consider adding a product shot, map, headshot of the CEO, a chart or an infograph.

7- Add more video-

8- Write better headlines- Write a short and concise headline to grab the readers’ attention and include your primary keywords to grab the search engines’ attention.

9- Write better lead paragraphs- Like your headline, the lead takes practice. Assume your audience will only read this far. Try to capture the 5 Ws here in 3-5 sentences – the inverted pyramid style of writing that is so familiar to many of us is still relevant in the digital age

10- Make better use of hyperlinks- Smart and strategic hyperlinks add SEO enhancement to your press release, quickly and inexpensively

11- Be more strategic about when you distribute your release- The ideal days and times to send out news are Tuesday, Wednesday, or Thursday, anytime between 6:00 a.m. and 11:00 a.m. EST

12- Know your audience- Journalists, editors, and bloggers make up your target market. Remember, they have to go through hundreds of emails and filter the relevant from the spam. So write with their attention span, time limits and mandate in mind.

13- Ask yourseif: Who Cares?- A simple and blunt question like this can help prove your content’s relevance. If you can’t clearly answer why anyone outside your organization would care about your release, you may consider changing your angle or messaging. After every paragraph you read, imagine you’re the recipient of the release and ask yourself, “So what?” A good idea is to have a colleague read your draft release –

14- Consider sending abroad or in other languages- Does your company have offices in other countries? Does your competition? If you have customers, stakeholders and potential new business prospects in other parts of the world, it is often worth sending your content to media and influencers in those areas, and in relevant languages where necessary

15- Look at your competition- Don’t mimic what they’re doing or try to directly one-up them. But it’s helpful to see what types of press releases your competition sends. It’s always good to know the verbiage that people in your industry use

Is tiered link building effective?

Primary benefits of this tiered link building structure is that it can build niche relevancy within the link chains, which may improve the overall favour-ability and quality of the top tier link which points to your money site.
The more content each tier has, the greater the opportunity to create this thematic relevancy that you are looking for. Articles are a very easy platform to accomplish this task as they provide hundreds of words that may produce other secondary thematic benefits as well. There's no reason these article tiers can't become a hot niche subject on their own, producing a large and secondary traffic benefit.

Yes.it not completely abnormal for entire tiers worth of niche relevant articles to become very hot points on conversations on blogs and forums. This is especially true in niches that are social in nature to begin with.

The fact is that people like to click on links. There is always hunger for information, or a deeper understanding of the facts presented. Because of that, you can actually create these chains or tiers to act as a funnel to draw people to your money site where you can hopefully monetize that additional traffic.

In a phrase, you can use them as a 'Sales Funnel' if you are so inclined and it makes sense to since you will be promoting each tier with secondary links anyway.

but, KEEP AN EYE ON POINTS BELOW:
1.Be wary of certain forums & blogs that pretend to have a grasp of this link building structure. Not only can their advice hurt your site's ranking, but they don't include any information on secondary uses for building your SEO base with this format.
2. Use each tier-chain as a traffic funnel in addition to a pagerank funnel.
3. Remember that secondary links are not tiers themselves, but merely a way to direct pagerank into your tier-chain and back up to your money site.
4.Building tier-chains longer than three or four tiers may be unnecessary in most cases.

Who says link building is dead

Who says link building is dead , after penguin if you are getting natural links ,then you will see result

Guideline for link building as per me :- 

1- Links on content rich website,
2- Links on high PA/DA website above 30 domain authority will work
3- Not more then 3 OBL
4- Link website should not be used for link exchange purpose .
5- Contextual links :- put anchor text surround by content
6- Placing link with article .
7- Link website should have unique content .
8- Links on indexed website .
9- Different C-class IP
10- Domain age should be 4-5 years at least .
11- Place link on relevant theme or niche website only
12- Links on good alexa website .
13- Get links on website who already have good ranking .
14- Try to get links from real website used as company website or service etc
15- No links on spam or fake website .
16- Check link juice after placing links
17- Use landing page also for links.
18- Use local listing also and get local country links in similar website language.

Opinion about Blog Sites

If you're creating a new blog then I would highly recommend the following:

1) Sign up for a Linux/Apache hosting account at GoDaddy, BlueHost, HostGator, or some other reputable hosting company. You can get a shared a hosting account for $5-7 per month.
2) Register a domain name through that same hosting company (you don't have to, but it makes it easier to setup... you don't have to mess with DNS configurations... it will be automatically set up.). It depends on the hosting company, but you can register domains from anywhere between $7 and $15 per YEAR. Very cheap.
3) Install WordPress on your hosting account. It's an awesome blogging platform/CMS. It's free and usually you click one button, answer a few questions, and poof it's up. And there are TONS of online resources and books on WordPress.

This is the minimum that you need to do to get a blog up and running.

If you want it to look professional then I would suggest buying a premium Theme (the "thing" that controls how your site looks) like Thesis from DIYThemes.com or Genesis from Studiopress.com.

I would honestly avoid free blogging solutions like blogger.com or wordpress.com. While the thought of saving $5-10/month might appeal to some, if you are using this blog for anything else other than to host family pictures or communicate with family members about vacations and such... then the $5-10/month you spend on hosting to have your OWN hosting account is very much worth it.

NEVER start a business web site/blog or a web site/blog that might grow into a business (or something you're passionate about) on free hosting. I can almost guarantee that you will regret it for many reasons later. They frequently limit the themes that you can use. They limit advertising you might want to use to monetize your site. And once you're on their platform, it will be hard to move without basically starting over from scratch.

Do yourself a big favor... get your own hosting and buy your own domain...

The Best Way To Build Real Backlinks?

As far as building real backlinks (quality backlinks is probably a better term to use), I would suggest that you try to acquire links that are going to send you referral traffic, not necessarily those that you think will help you rank. The former should almost always result in the latter.

In general, the best way to acquire quality links is to have something on your web site that other webmasters think will be useful to their visitors and that is not found on thousands of other web sites on the Web. This generally means writing great content, building a great resource, or building a great tool.

My process for acquiring such links is:

1) Determine the target audience for my site
2) Figure out where that audience can be found online (which sites)
3) Come up with ideas for content, resources, and/or tools that don't exist on those sites that the webmasters of those sites would find useful for their visitors
4) Build out that content, resource, and/or tools and finally
5) Make the webmasters of those sites where your audience can be found aware that your content, resource, and/or tools exist


And wait on the links to roll in.

That is pretty much the best way to build links now IMO. Links you acquire this way have the best chance of NOT being targeted by Google's algorithm changes. Not only do they boost rankings, but you will end up getting lots of referral traffic from those linking sites if you have chosen your link placements well.

Steer clear of anyone trying to sell you a "package" where they build XXX links per month for $XXX. Most of them are simply spamming blogs with comments (and 99.99% of those links will be NO FOLLOW), spamming forums to get sig links, submitting your site to free directories, and/or submitting duplicate articles to multiple article submission sites... all of which can generally do your site far more harm than good since Penguin and other recent changes at Google.

Anyone building links fast are doing it the wrong way... or at least using very high risk link building techniques likely to be hit by Google's updates eventually. I'd rather spend 80 hours/month to get one or two good link per month than to get hundreds or thousands of low quality links each month.

Wednesday, February 13, 2013

What is the benefit of SMO


Social Media Optimization works just like search engine optimization to extend your web site traffic. With the assistance of SMO you reach and move directly with purchasers and audience. It suggests that you a lot of closely to the those that would like your services. It offers you first-hand info concerning your targeted business and builds a dynamic community for your loyal purchasers.

LinkedIN facalitates you with inmail feature and also you can join multiple groups. You should join your relevant groups, should participate in groups in a natural way and send inmail message to members with a link back to your website. It will automatically increase traffic for your website.LinkedIn played an important role to increase traffic for my website.

You have to increase authorship in Social media platform.Once you created,you should have to engage with your readers and customers on regular base.After that share your products and upcoming news.By doing all these stuff,you will generate some counting traffic.
Today if you are connected through the social medium with your regular user and friends,then it will be beneficial for your business.Today google is giving more preference to social signals.So if you are creating more social signals more and more,it will help you to build up your site authority.

Social Media Optimization very use full for increasing our website traffic with the help for social media popular our site and promote and share the ideas million peoples i think top three social media site you get good traffic
 
Facebook
 
Twitter
 
Linked in